Posts by sbmadmin
Go With the Flow: Social Media Marketing Specialist Tips for Crafting a Seamless Brand Experience
Is your social media strategy a business driver or an afterthought? Take it from a social media marketing specialist–either way, there is still a lot you can learn. ‘Seamless brand experience’ is one of those popular terms that floats around the marketing scene. But today, it is a critical responsibility for marketers who want to…
Read MoreThings You Never Knew About How Consumer Perception Influences Buying Decisions
When you’re running a business, the way potential customers perceive you should always be at the top of your mind. Consumer perception is affected by everything you do. What makes customers loyal to a brand? It’s been shown that quality, customer service, and pricing are the top three factors influencing brand loyalty. But what if your…
Read More10 Brand Development Strategies for Any Business
Developing your brand is a continuous journey of interacting, learning, and growing relationships with your customers. A formal definition of brand development is “the process of improving a brand or improving customers’ knowledge and opinions of a brand.” We like to think of it in one of two contexts: creating a new brand or refreshing an existing…
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