Snowberry Media Logo Pre-Kickoff Questionnaire 1Organization & Context2Mission, Goals & Success3Audiences & Priorities4Messaging & Trust5Website Structure & Navigation6Content & Operations7Technical, Accessibility & Constraints8Final Thoughts Name(Required) First Last Email(Required) Organization Name(Required)Website(Required) How long has your organization been operating?(Required) Less than 1 year 1–3 years 3–7 years 7-10 years 10+ years Is there anything happening in the organization that makes this website project especially important right now? In one sentence, how would you describe your mission to someone new?(Required)What are the top outcomes you want the website to support?(Required)Select between 1 and 3 choices. Increase donations Generate inquiries / leads Build trust and credibility Educate the public Support partners or funders Recruit volunteers or staff How will you personally know this website project was successful?(Required) Who are your primary website audiences?(Required) Individual donors Institutional funders Program beneficiaries Partners Volunteers Media / press General public If you had to prioritize ONE audience above all others, who would it be?(Required) Individual donors Institutional funders Program beneficiaries Partners Volunteers Media / press General public Are there internal disagreements about who the website should prioritize?(Required) No Yes Briefly explain What do you think your website currently does well?(Required) Clearly explains our mission Feels trustworthy and credible Tells compelling stories Is easy to navigate None of the above What do you think your website struggles with most?(Required)Select between 1 and 2 choices. Clarity of messaging Outdated or inconsistent visuals Not converting visitors to action Too much information / clutter Not building enough trust Hard to update internally Are there organizations or websites you feel do this particularly well? When someone lands on your website, what do you think they’re usually trying to do first?(Required)Select between 1 and 2 choices. Learn what your organization does Understand who you help or work with Decide whether to donate or support you Find a specific resource, report, or update Confirm that your organization is credible and trustworthy Something else Describe what else they're usually trying to do first.Which statement feels closest to how you want visitors to experience your website?(Required) “I want people to quickly understand what we do and the programs we offer.” “I want people to easily find information relevant to them.” “I want people to be guided toward clear actions like donating, contacting us, or getting involved.” “I’m not sure, that’s something I’d like guidance on.” Who is responsible for updating website content today?(Required) One person A small team Multiple departments No one clearly owns it What types of content are hardest to keep up to date?(Required) Program / service pages News or updates Impact stories Events Resources / reports Are there content gaps you’re already aware of? What platform is your current website built on (if known)?Do you have accessibility, compliance, or governance requirements we should be aware of?(Required) WCAG / accessibility standards Legal or regulatory requirements Internal approval or board oversight None / Not sure Are there technical or internal constraints that could impact this project? Is there anything you’re worried about with this project that you want us to know upfront? © snowberry media, 2026