USCPR
USCPR is a political home for all who believe that freedom for the Palestinian people is an integral part of achieving our collective liberation. They provide resources and strategic support to the U.S.-based Palestine solidarity movement, channeling grassroots power into positive change in U.S. policy and public opinion.
services
the challenge
The current USCPR website presents an overwhelming amount of information and a confusing user flow to new and potential users, who quickly feel discouraged from diving in and getting to know the organization or even getting involved. USCPR needs a new website with a fresher, more polished look and feel, and easier navigation.
the redesign
The new design of the website is bold yet simple; keeping a cohesive look with the existing brand and graphic guidelines. Selected images have been converted to duotone, respecting the brand’s colour palette, for emphasis on certain sections. The new Homepage has a more coherent flow and guides the user during the whole experience making it enjoyable and informative; whilst inviting new users to get involved and join the cause.