Our Approach to Website Speed
Speed is a critical component of the digital experiences we create. Recognizing the impact of website speed on user engagement and SEO rankings, we employ a comprehensive suite of optimization techniques to ensure your site is lightning-fast.
Page Caching
We implement sophisticated page caching strategies, enabling your website to serve content to visitors more quickly by storing a static version of frequently accessed pages.
GZIP Compression
Our approach includes the use of GZIP compression, which reduces the size of your website’s files during transmission. This speeds up the loading times for your users, enhancing their browsing experience.
File Optimization
We meticulously optimize all files, including CSS, JavaScript, and HTML, removing unnecessary characters and spaces to ensure a leaner, faster-loading site.
Media Lazy-loading
By implementing media lazy-loading, we ensure that images and videos are only loaded when they’re in or near the viewport, significantly reducing initial page load times.
Lossless Image Compression
We use lossless image compression techniques to reduce the file size of your images without compromising their quality, ensuring your site remains visually stunning yet fast.
Database Optimization
We use software to regularly perform database optimizations, cleaning up unnecessary data and streamlining the structure to improve the efficiency of data retrieval.
JavaScript Deferral
We defer the loading of JavaScript until after the initial content has loaded, ensuring that essential content is visible to users without delay.
Content Delivery Network (CDN)
Leveraging global content delivery networks, we distribute your site’s content across multiple servers worldwide, reducing the distance data has to travel and speeding up content delivery to your users, regardless of their location.