ExteriorSource & BathSource
ExteriorSource and BathSource represent two distinct parts of a comprehensive service hub. As a leader in services for home exteriors and bath renovations, they are dedicated to enhancing both residential and commercial spaces.
services
the challenge
The client needed a redesign for two sister sites with distinct audiences, one focused on exterior home services and the other on bath remodeling. Both sites needed to operate separately while maintaining a unified strategy and brand and differentiating their specialized offerings.
the solution
Our approach included a new design system for both for a unified presence that also highlighted their key differences. An integrated user experience featuring strategic calls-to-actions helps to capture leads and direct inquiries to their respective businesses by phone. In addition, new galleries and a spotlight on reviews were added to showcase their expertise.
Also in the redesign, a shared system of typography and a new palette helped to create a more refined, cohesive look that distinguished the two brands while highlighting their unique identities.