ICC Evaluation Service
ICC Evaluation Service (ICC-ES) is the leading evaluation service provider in the building industry, with over 90 years of experience. They issue technical reports that ensure building products and materials comply with applicable codes and standards. ICC-ES works with manufacturers, code officials, architects, and engineers, making trust, accuracy, and credibility central to their role in the construction ecosystem.
services
the challenge
The previous ICC-ES website had several pain points:
Multiple audiences: The site had to serve two distinct groups — building product manufacturers applying for evaluation and building code officials/designers accessing published reports. Meeting both needs in a balanced, intuitive way was a key challenge..
Usability issues: Content was difficult to navigate, and key tasks such as applying for evaluation or finding reports were not streamlined.
Outdated design: The visual identity did not fully reflect ICC-ES’s brand, authority or align with modern web standards in the building industry.
Competitive pressure: Competitors offered more engaging, user-friendly experiences. ICC-ES needed a presence that was both professional and competitive.
the solution
Snowberry Media redesigned the ICC-ES website with a clean, structured, and user-centered approach. The new site merges authority with accessibility, reinforcing ICC-ES’s reputation while simplifying user journeys.
key elements of the solution:
Strong visual identity: Professional yet approachable design, competitive with industry leaders, while remaining aligned with ICC-ES’s brand guidelines.
Streamlined navigation & hierarchy: Two-tiered header system for clarity, with a strong “Get Certified” CTA guiding manufacturers toward the application process.
Service pathways: Clear overviews of testing, product evaluation, inspection, and certifications with visual consistency across sections.
Reports Directory: Enhanced search and filtering options, making it faster for code officials and designers to locate evaluation reports.
Trust signals: Prominent display of accreditations and affiliations with trusted industry leaders, boosting confidence.